In order to invest in a country’s shares, we believe that it is important to know the country’s culture and thereby get a better sense of the investors’ psychology, in that country.


The country’s inhabitants make up more than 83% of the UK’s total population. The British have a strong focus on green conversion, and therefore much more money is being invested in sustainable companies. Englishmen will invest much more in something if the company takes some sustainable action.

Charity also plays a much bigger role than in the other Nordic countries, many people are willing to donate money to companies that are fighting for green transformation. And invest in more cases for the purpose of making a difference, rather than the purpose of getting a return on it.




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